Vintage Hershey’s Milk Chocolate Advertising Tin Tray

Description :
This deep burgundy rectangular tin tray features an embossed graphic of the classic Hershey’s Milk Chocolate branding, with white script and retro font touting its nutritional value as “more sustaining than meat.” Produced under license by J.L. Clark Manufacturing Co. for Hershey Foods Corp, the tray is a collectible piece of mid-to-late 20th-century Americana. The reverse side is metallic silver, stamped with licensing information. A charming addition to retro kitchens, vintage advertising displays, or chocolate-themed décor.

Era:
Mid-to-late 20th century (estimated 1970s–1980s)

Style:
Mid-Century Commercial Americana

Technique:
Embossed and screen-printed tinplate

Tools Used:
Stamp press, metal cutter, lithographic printer

History:
These trays were commonly sold or distributed as promotional items by Hershey’s and other confectionery brands. Manufactured by J.L. Clark, known for their advertising tins.

Manufacturer / Maker:
J.L. Clark Manufacturing Co. (Licensed by Hershey Foods Corp)

Measurements:
12 ⅛" W x 8 ¾" T x ¾" D

Suggested Weight:
~1 lb

Item Number : P13413

Category : Collectibles

Brand : J.L. Clark Manufacturing Co. (Licensed by Hershey Foods Corp)